Independent Adjusting Firms
Content marketing builds brand awareness
Your content showcases your ability to do what you do better than anyone else. Whether pitching your services to insurance carriers for CAT duty or soliciting adjusters to join your team, demonstrating your mastery through quality content will set you above all the rest.
The brilliance of content marketing is that it targets the audience who is truly looking for your expertise. Writing that includes SEO (search engine optimization) will bring your expertise to the attention of those who are genuinely interested in your service.
After a CAT event, when all adjusting firms are competing for more adjusters to send out into the field, which firm do you think an adjuster will favor? Is it Company A that never provides pertinent information and/or training throughout the year or Company B who consistently keeps them up-to-date on new trends, rules, and regulations on a regular basis?
Your content breeds awareness and, over time, invites trust. Company B wins out every time.