Content marketing is far more cost-effective than traditional marketing.
Don’t get me wrong. Implementing a content strategy takes time and consistent application of quality writing. Once it is humming along, you can lower ad-spend and watch for compounding return on investment over time.
What’s in it for your organization?
- It makes life easier for your customer service and sales reps
- It raises the bar for customer connection
- It establishes you as an industry authority
- It’s an outlet for you to explain industry changes via a communal platform
According to Capgemini/Efma’s world insurance report, the “millennials are generally dissatisfied with the customer experience they’ve received within the insurance industry.”
Why is that a big deal? Currently, millennials comprise 25% of the world’s population. By 2025, that escalates to 75%. They’re looking for better engagement, better service, and a solution to their problems. They are representative of the larger digital world.
Content marketing puts you where your customers can be found.