Get personal with your clients
Don’t disappear after the sale. Communicate with your customers via blogs, social media, and newsletters on a regular basis not just at the time of renewal.
Share tips that are void of tech speak. Describe simple steps clients can take to reduce their homeowner’s insurance premium or explain what the policy actually covers in plain English.
Answer client FAQs like “will my car insurance cover rentals,” or “where can I compare quotes?”
Tell stories. You’ve heard just about everything when it comes to insurance mishaps. Personalize your agency by sharing some of the bizarre, weird, and downright funny tales and how you handled them.
Having a consistent content marketing strategy will:
- Drive more sales
- Builds a relationship with your target audience
- It’s less annoying than traditional marketing, and
- Amplifies brand awareness